Inbound Call Marketing: A new form of Digital Marketing

Inbound Leads, a tough task to achieve. But with mobile being in the picture; direct responses have increased. Making Use of Click to Call Buttons on various mobile leading campaigns can definitely convert a visitor into a customer within few seconds.

Direct Responce MarketingWith increased use of mobile devices, the major issue is people sometimes call just to pass the time with no intention to buy anything. This leads to the wastage of resources along with increase in consumer frustration.

But with Inbound Call marketing; things can become easy as tech savvy marketers will understand how they can involve in the increasing market of direct response and know some better ways to get more leads and customers.

If this is carried out in a smart yet effective way then it can easily reduce the unnecessary wastage of resources as well as money.

Every Lead is Different:

Leads can be generated in different manner. Every lead can’t be made available in the same manner as others. But wait, the work is not over here. We still need to convert those leads into sales. For customers, it’s easy to quickly dial and chat with customer representative but for company it can sometimes become expensive to handle unwanted leads.

So, how to tackle this issue? It’s simple; just develop an effective inbound call marketing campaign but before doing so make sure to keep in mind the key performance metrics, media and lead servicing costs.

This may sometimes be more cost effective and generate better performance. However, if you wish to allow only those leads that are useful rather than entertaining every lead that hits your call centre then the lead quality is of prime importance to you instead of lead quantity.

Try to get engaging leads:

When it comes to direct response marketing, a wise way is to let the customer keep moving over your site instead of making it easy for them to get your call details. This will let the users be more aware about your products and services instead of the temptation to give a call for even a silly query.

This improves the quality of calls and your call centre will receive calls only from those customers who are actually interested in dealing with you. So, avoid using the Flash and highlights on “ Call Now” button as this will help you to avoid unnecessary wastage of time handling unwanted calls.

Yes, if you want to make contact easy for users then you can ask them to submit the form filled with necessary details.

Avoid using “Click to Call”:

These are sometimes overused by the visitors. So, it’s the best practice to keep it away from your mobile’s landing page so as to save energy , efforts of the marketers and instead use it in some other tasks that will actually generate results.

Again here, Forms definitely serve the purpose as this will make it easy for the sales people to know whether the lead is qualitative or not. It’s best to have a website without contact number and only form asking for necessary details. This will help you a lot.

Wind up:

Hope this blog post will help you to create a perfect Inbound Call Marketing strategy. For expert guidance for the same, stay connected with well known SEO in Melbourne, Platinum SEO.

Ghan Bavadiya
Ghan Bavadiya
CEO of PlatinumSEO
Ghan Bavadiya has actively involved in SEO and Web Design. He associates to fill the ever changing needs of business today.
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