Botani
Case Study

Challenge

Botani is based in Australia, and provides organic skin care products to customers all over the world. They are recognised as a leading industry brand. Their products are stocked by respected pharmacies like the Chemist Warehouse. Botani requested our help in selling more of their products online. Given that the skin care market is highly competitive, this presented quite a challenge for Platinum SEO.

Strategy

Platinum SEO first performed an in-depth analysis of Botani’s existing website, as well as the websites of their competitors. We were able to enhance the website by making it more relevant and user friendly for customers. We then chose 5 particular products to promote online using a combination of SEO techniques, SEM strategy, and social media marketing channels like Youtube.

Keys Stats

    After our strategy was implemented, Botani experienced a:

  • 20% conversion increase over 3 months
  • 25% increase in traffic over 5 months
Testimonial

Platinum SEO have approached their work with high levels of professionalism and expertise. Ghan is very hands on with his approach and was happy to spend time explaining our SEO performance and plans. The results of his technical expertise are evident in the increased traffic to our website over the past two months. All the staff at Platinum SEO are friendly and approachable, and are a pleasure to work with. We will continue to work with Platinum SEO in the future and would highly recommend their services to other business.
Kind regards,
Barbara Filokostas, Botani Australia Pty Ltd

General Information

Botani specialises in providing natural forms of skin care for people of all ages, skin types, and conditions. They are considered a leading make up brand in Australia and had come to Platinum SEO requesting we help them reach a larger audience. Platinum SEO did this by designing a website that would maximise CRO and minimise the bounce rate. The success of the strategy was instantly noticeable. Platinum SEO also optimised the Botani website for SEO. We used Google Maps Optimisation to help customers locate the physical location of Botani. The results of our strategy were an increase in website and foot traffic to the store.

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