Question 1

Why Platinum SEO is best for your business?

Accepted Answer

Platinum offers the essential combination of experience and education. Our team of SEO specialists have experience in a wide range of industries, creating bespoke solutions for a range of search engine strategies. Alongside this is our commitment to ongoing education. Not only do we ensure our staff are continuously trained in best practice initiatives, but we also ensure our clients are confident in their understanding of what SEO is, what it does, and the strength it provides for businesses.

Question 2

Is SEO a monthly activity or just one-off?

Accepted Answer

While there are plenty of one-off activities you can do to see improvement in your Search Engine Ranking, best practice dictates an ongoing solution in order to provide long term results. With Google and Bing regularly updating their algorithms, and query trends dictating constant changes to higher value keywords, it’s essential to see SEO as a month-to-month activity.

Question 3

How long does it take you to rank a website?

Accepted Answer

The length of time it takes for a website to rank depends on a lot of factors. Are your keywords competitive? Does your domain have authority already, or is the brand entirely new? Have you ever utilised “black hat” SEO tactics in the past? On average, we see our clients ranking after around 4 months, and enjoy the increase in traffic and subsequent leads soon after.

Question 4

How can I out rank my competitor?

Accepted Answer

Outranking your competitors is a little like training for a marathon: Your ultimate result is not just about how you’ve performed on the day, but also the work you’ve put in, in the weeks and months before. If your goal is to outrank a competitor, you’ll need to focus on ensuring all elements of your optimisation is aligned to succeed, and forms a comprehensive strategy. Working with Platinum puts the best coach on your team, and helps you identify a realistic goal, that might even be beyond outranking a competitor.

Question 5

Do we use white hat tactics?

Accepted Answer

Absolutely. Because we view SEO as a long term solution to your marketing, it’s essential for us to provide you with “white hat” tactics, to ensure no black mark is placed against your website. “Black-hat” SEO can see you penalised and your website removed from listings, which is damaging both for you and compromises our own reputation. Instead, we invest in keeping abreast of algorithm changes and aligning our tactics with approved methods.

Question 6

How can I choose keywords for my business?

Accepted Answer

When working with Platinum SEO, our experts will be here to guide you on your keyword selection. We’ll present to you a comprehensive report of keywords related to your service or interest, and discuss how these can be utilised as an overarching strategy. Something we recommend for all clients is to look beyond what their competitors are ranking for, and see the opportunity of smaller, more specific keywords as part of their strategy. After all, your best keywords are the ones that give you leads, and not just traffic!

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