Dental Boutique Case Study


When Dental Boutique contacted Platinum SEO, they were a startup requiring help with their online and digital marketing strategy. Being based in Balwyn, an area with many dentists, competition for customers was high, and their case required some well thought-out strategy.


The first thing Platinum SEO addressed was web design. Our team interviewed the principle dentists at Dental Boutique, and we performed an in-depth analysis of the current state of the company: their strengths and weaknesses, as well as the current standing of Dental Boutique’s competitors. We then used this information to create a more mobile and google friendly website that would help reorient the company towards its chosen target market. Part of this strategy included targeting keywords that ordinary people would use when searching for a dentist, i.e. ‘missing teeth’, instead of ‘dental implants’, or ‘bad breath’ instead of ‘halitosis’.

Dental Boutique Case Study

Key Stats

  • 150% increase in traffic to website
  • Number of targeted keywords on Page 1 after first 4 months: 63
General Info:

Dental Boutique specialise in using gentle techniques, like twilight sedation, to make dentistry as painless as possible. After being approached by Dental Boutique for help with their SEO strategy, we took the time to determine exactly what the company wanted to achieve. We then created a simple and effective, keyword based, holistic SEO strategy. After we implemented this strategy, we immediately saw results as the traffic to Dental Boutique’s website increased rapidly. By using back linking, and linking customers to quality articles, we connected Dental Boutique with relevant customers all across the internet.

Tnestimoial / Review
May Chan reviewed 6 months ago

Platinum SEO has been indispensable to the success of our business. Without using SEO marketing, we wouldn’t have been able to reach our clients in the way we do now. Ghan was a joy to work with, and because of him, we are looking forward to reaching more people than ever before. This was all thanks to the great SEO skills and expert knowledge harboured by the team at Platinum SEO.