Google AdWords

You’ll probably have noticed that when searching for something on Google, a list of sponsored searches and ads come up. The beauty of these listings is that customers immediately know what your company is offering. If you are selling a product, potential consumers will know straight away where to go to buy the product. Consumers are generally time-poor, and being able to navigate straight to the page to purchase appeals to most people.
Google AdWords

Why choose AdWords?

You’ll probably have noticed that when searching for something on Google, a list of sponsored searches and ads come up. The beauty of these listings is that customers immediately know what your company is offering. If you are selling a product, potential consumers will know straight away where to go to buy the product. Consumers are generally time-poor, and being able to navigate straight to the page to purchase appeals to most people.

How it works

To make sure you generate the most traffic from your AdWords experience, Platinum SEO will first identify key words and phrases associated with your business. Say you sell toy trains, ‘toy trains’ would be a crucial key word to include in your AdWords campaign. That way when a consumer searches for ‘toy trains’, your ad would appear next to the results. We have years of experience in generating a list of the perfect keywords and phrases to describe your company, so it is found by the right people. The ranking of your ad is based on several things:

  • How much you are willing to bid
  • Quality score (the quality level of your ads, website and keyword)
  • How much impact to expect from all ad formats
At Platinum, we work with a broad range of companies, all with different goals and budgets. We will consult with you to determine your advertising budget for AdWords, and then figure out how best to create a successful campaign within these guidelines. Our creative team at Platinum will create the perfect ad for your website, getting across your message and services succinctly so customers will immediately know what you are offering. Customers who click on a Google AdWords advertisement know what they are looking for, and are generally visiting your website because you have something they want. Platinum SEO can take advantage of this for you by letting customers know you are the right website for them.
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