Getting your website to the first page in Google search engine rankings is one of the most important achievements of any website owner. More than 90% internet users don’t click the second page of search results. This means that you need to optimize your website so that it comes higher in the search engine results. For business houses that are looking forward to enhancing their website search engine ranking, it is high time they align their business with SEO agencies Melbourne. The main question that arises is how to do it? While you are in the process of choosing SEO companies it is important to work on your requirements and make sure that they are fulfilled completely. Some of the requirements that are important and must be accounted for while choosing SEO have been listed below.

Optimize your website for search engine rankings

Getting your business to the highest in the Google ranks requires structuring your website with all the required changes. Search engines work in a specific way. they send out the crawlers to the websites and find out the most relevant answer to a specific query.  Hence it is important to ensure that site is optimized in the desired way.

First Page Google

Analyzing the Google Ranking factors

Google has specific factors by which it determines which website will appear highest in the search engine rankings and which website will be placed lower. It is important for the websites to emphasize on location-based services according to the geographical area or city where they live. Most people search on Google by providing “requirement + city” in the search results so it is important for the website owners to build their website content in such a way that it includes your location along with search.

User friendly

One of the biggest deciding factors in search engine ranking is how friendly and well-designed your website is. A properly designed website is ranked higher compared to a normal website. Hence look for companies that are capable of designing and framing a site which is user-friendly.

Use of Effective Keywords

Keywords are one of the biggest factors that determine where your website will appear in the search engine ranking. Using keywords effectively is the most important requirement for any website. However, the usage of keywords should be done properly. Many people think that keyword stuffing is a good thing for their website; however that is not the right practice to follow. Google is aware of such websites and makes sure to punish them. once a right set of keywords are chosen, the next thing to do is place title tags which can further enhance search engine ranking.

Meta Content and Links

Meta content is the brief snippet or summary of your website or page. It is important to have a meta content linked to your webpage so that it describes your page and helps the users to understand whether they will get the desired answer or not. URL links are extremely important and must be well positioned.


If you are looking forward to enhancing your website and achieve highest ranking on Google search engine, then it is important you choose one of the best SEO agencies Melbourne. One of the most popular names that can be chosen is Platinum SEO services. They are a renowned name in the industry and can be trusted upon when it comes to SEO. They deliver quality work to clients and ensure that high search engine ranking is received in time.