In today’s fast-paced competitive market the importance of SEO has reached a level above our thinking. Search engines on daily and yearly basis serve million and trillions of users in terms of answering their queries and providing solutions to them. SEO is a practice that follows a certain set of rule in order to optimize higher search engine ranking of your web page. SEO is a vast and complex field of operation; let us have a look at different types of SEO:

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Types of Search Engine Optimization

SEO can be categorized into two types of segments;

  1. On-site SEO: This type of SEO deals with elements that optimize the traffic increase and generate higher search engine rankings of any website. The onsite SEO caters to both optimization of content and the HTML coding of the web page. It becomes easy to understand the intent of any web page if the on-site SEO has been executed properly
  2. Offsite SEO: Link building or promotion of the website comes under this segment. Herein the most important pages of a site are tracked, based on query by the user. While following this approach, the position of a web page can be clearly determined by scrolling through the number of incoming links. These links are a signal of trust and greatly improve the ranking position of the website.

What is the reason for anyone to choose SEO?

No matter if you own a small or a large scale company, choosing SEO services is one of the most important things to do. It serves the purpose of different individuals and companies and provides the benefits as mentioned below;

  1. Users of web mostly access top five suggestions on the page. By opting for SEO one can get listed in top five rankings and thus take the advantage of increasing customer turnover on the website.
  2. SEO not only contributes to increasing ranking of a webpage but it also enhances the experience of the user after visiting or using a specific website.
  3. It is quite useful in building the trust of the users. Whenever any website appears on top of the search engines, customers feel that the company is trustable and can be relied upon for various uses.
  4. It is one of the most effective marketing tools using which company name and its website can be promoted. With the choice of good SEO package, one can expect to promote their webpage on search engines and also different social media platforms.
  5. SEO plays an important role in running the website. To ensure that traffic gets diverted, it is advisable to have more than one author. This shall directly or indirectly benefit search engine traffic and make the company popular on the web.
  6. Once you have chosen the best SEO services you can expect to beat the competition prevailing in the market. If in case two search engines are selling same product or services, the website which is optimized is going to have more customers and sales in the market.


The ranking and popularity of the website are dependent based on how the search engine is optimized. In order to achieve the best-desired results, it becomes necessary the company opt for the best SEO Package provider. The market is flooded with various options it is wise to choose Platinum SEO services, as they are a brand that is well known for delivering the best results.