SEO is the critical thing for every online business as well as any website on the internet. For every business owner, it’s difficult to perfectly plan the SEO budget. There are two things generally people lack in: a) Proper plan b) Proper budget.
Lack of planning means failure is decided and in SEO, failure means losing time, money and opportunity. So, here we have included few steps that will actually help business owners to properly plan their SEO budget:
Steps for better SEO planning:
- SEO is a long term strategy: When it comes to SEO, you must wait for at least 4 – 6 months to get the desired results and 6 – 12 months for accurate results. It’s very difficult to see the results within first two months.
Initially in first two months, there’s a lot of alterations in planning, auditing with very less implementation. Actual implementation of the plan starts from second month and hence it takes time for search engines to identify those changes and so results often can be seen after second month.
And probably by sixth month, you can start the actual results and the real results that actually can generate return on investment can be seen after a time span of 12 months and in next year you will see your investment being harvested.
- SEO is actually expensive: High quality SEO is actually expensive as it offers comprehensive SEO services. So, always stay prepared to spend $3000 to $5000 per month for exclusive SEO services from well known firms like Platinum SEO, professional SEO Company in Melbourne. Further, it’s advisable to avoid hiring firms that charge less than $1000 for SEO projects.
So, if you really wish to get good SEO results then be committed to the SEO firm for at least 12 months and be ready to spend at least $60,000 for SEO campaigns.
And once you have made the decision then keep these steps in mind:
- Select one metric: What you wish to measure and why? For example, traffic, rankings or anything else and for everything you choose, you must have a good reason for the same. However, it’s advisable to focus more on leads, sales and other such conversion types.
- Prepare goals: Always keep in mind the type of results you wish to see from your SEO campaign. For instance, make a goal that you wish to see 10% increase per month for coming 12 months in sales and 30% increase in traffic and so on.
- Add value to your goal: Let’s assume you achieved your goal. So, now how will you reward it? Will you pay incentive to the team or offer discounts to the clients? In any way, it’s necessary to add value to your goals.
- Set a budget: Knowing the worth of achieving the goal gives you a proper idea of what exactly your goal should be. This cannot be more than the worth you give to your goal.
- Show your goal and metrics: The SEO firms that you wish to work with must be aware about your goals as well as the metrics that you actually want to achieve. If you wish you can reveal your goal value and budget as well but priority is to show goal and metrics only.
With these steps, we are sure business owners will be able to prepare to perfect SEO budget and that too with pre determined time frame to achieve the said goal. So, now if you really wish to grab quality SEO Services then experts in the industry are waiting for you.