Want to attract more customers to your business? Want to make your website easier for potential customers to find? Although there are many different factors in the game, one important thing SEO company Melbourne should pay attention to is the reviews.
By the time you read the end of this blog, we hope you’ll have a better understanding of what customer reviews might do to your search rankings and go along with some simple-implementation tips on how to enhance your business’s SEO strategy.
Why reviews are important?
Today, SEO company Melbourne and sales departments are facing a crisis in businesses across the country. A recent survey by HubSpot ranked the degree of trust Americans have for a variety of businesses.
These are the main effects in the study. No one will buy a product from a person or organization they don’t trust. This means that a lot of the resources that businesses put into marketing and sales are wasted. Businesses should meet customers wherever they are. So, if customers don’t listen to your marketing team, who are they listening to?
The answer is other customers. 92% of consumers consult online reviews before making a purchase decision. Although confidence in sales and marketing has waned, consumers rely on reviews.
If you are a business owner, you don’t even have to be a digital marketing expert. You just need to be able to certify customers and tell them about your business. To do this, you need to take benefit of online reviews.
Reviews are important for local SEO
It’s not just customers who rely on reviews. When buyers search for the best local shop near their area, Google relies to give them the best results. To do this, the search engine takes into account the same factors that consumers consider to determine the credibility of a business. Because consumers rely on reviews, so do search engines. Reviews affect local SEO. Let’s talk about how feedbacks and testimonials can help you when potential customers search for local businesses.
What is Local Search Engine Optimization?
Local SEO is the method of optimizing the way your business appears online so that it appears at the top of relevant search queries. For example, imagine owning a barber shop. You want to be the first result when clients in your area search for “my nearest barber”. Local SEO is what you do to achieve this goal.
Local SEO Fundamentals: The Changing Local Search Landscape
Nowadays, optimizing for local search is becoming increasingly difficult. For a business to increase customer visibility, they need to appear on the first page of search engines.
According to Moz, the first page of Google gets 71% of total clicks. If it wasn’t hard enough, page 1 is shorter now than before. Now there is more mobile search than desktop search. On mobile, consumers typically see only the top three businesses on local search, also known as “local pack results”.
Reviews are “new” backlinks
It is our opinion that customer reviews are translated into backlinks. Do you think that Google can also evaluate the strength of a review based on the actions and history of the person who left the review? This is true. Google can do this!
Consumer reviews that have an account with Google and are active on social media can have a significant impact on rankings. The SEO company Melbourne believes that there will be major changes in the way search engines evaluate and rank websites in the future and that consumer reviews will be the biggest driving force behind keyword ranking. Just as fake backlinks can trigger a penalty with a search engine, any gaming in the review system that Google has will soon trigger a penalty. If you’re going to encourage your customers to give reviews, make sure you’re not trying to run Google with fake, paid or over-the-top reviews. This type of strategy will harm your website in the near future.