If your website has an array of horizontal listings and if you running any hotel or other hospitality industry then your website is at risk as Google now doesn’t permit horizontal listings to be used on these websites.
Yes, another typical update from Google but of much importance for business owners of hospitality industry including hotels, nightlife and other restaurant business. A big challenge for these owners isn’t it?
Now, these listings are to be replaced with three pack of organic listings which direct to the secondary pages. So, now if your website has horizontal listings then Google will automatically replace it with organic links.
Yes, another typical update from Google but of much importance for business owners of hospitality industry including hotels, nightlife and other restaurant business. A big challenge for these owners isn’t it?
Now, these listings are to be replaced with three pack of organic listings which direct to the secondary pages. So, now if your website has horizontal listings then Google will automatically replace it with organic links.
(Horizontal listings replaced by Organic Links)
This has gradually expanded for most of the categories and simultaneously it has brought more anxiety as well as issues from the SEO industry. Some people find it very disappointing as it even doesn’t match with other web pages and looks like an isolated web page that is been cursed by its owners.
No one can change and predict what Google brings in SEO industry. So, from now on business owners serving the hospitality industry must get their websites re- designed keeping in mind the Google updates and avoiding any more horizontal listings.
Changes in the Ad placement:
Along with the removal of these listings, advertisements placed are also changed by Google. Google places an AD of “Booking a room” on the ad list format in the 3 pack organic listing in the knowledge panel.
Clicking on any of the items in the list, a separate page of the individual hotel appears. Ads are now placed in the place below main hotel description. This is identical to the way Google displays data in the information bar in search results for musical artists, local ads for retailers and other products.
Viewers can also reach at individual hotel pages by clicking on “More hotels” section at the bottom of the three pack listings. Now this displays an entire page of hotel listings with individual link to other result pages.
With this, as of now; we are only able to derive the data for hotel and restaurant websites. We will definitely share with you the data for other sections as well.
Wind Up:
Stay updated with regular Google updates and get in touch with reputed SEO Services provider in Melbourne, Platinum SEO to get up to date SEO plans developed for your business and lead to the path of progress.