Link building is one of the intrinsic components of SEO. With the invention of the latest and innovative technologies, the landscape of SEO and link building is always improving and hence these days’ business houses are showing their inclination towards building high quality links that will elevate their SEO rankings.

What is link building?

Link building is a process by which we can obtain hyperlinks from other sites to our own site. Building link is not a facile and easy job. It is a time consuming process and we need to put some assiduous efforts for this process. If we can meticulously learn the art of link building, then we will surely be able to inscribe our names before our competitors.
SEO Link Building

Link building strategies:

Markets are crammed with numerous link building strategies. By using these strategies, we can easily link external websites to our own site.

  1. Content Creation and Promotion – We need to create some cogent and enthralling content that people will want to refer and link to and will prefer to tell others about it.
  2. Links from Friends and Partners- We can easily link our friends and acquaintances to our site so that they also know about our site.
  3. Reviews and References – We can put our products or services in front of other distinguished bloggers.

Though there are several other resources that offer us more extensive and vast lists of ways to get links, but certain things can’t be disregarded if we want to develop inbound links to our websites.

  1. This will take a lot of time and effort to build the entire process
  2. This is not independent which means this is dependent on other external forces.

Best ways to build links are:

  1. Anchor text– Anchor text is one of the pivotal signals that search engines use in rankings. If many links point to a page with the right keywords, that page will certainly get a good rank for the targeted phrase in that particular anchor text.
  2. Quality of the linked pages– Another important factor by which we can improve our ranking is the quality of the page that is sending the link. Search engines enhance the rank of sites which get links from high-quality and trusted pages.
  3. Page the Link is Aimed AtMany times, it is observed that when people talk about our site they will automatically link to the home page. This takes some strenuous efforts for individual pages to achieve higher rankings in SERP because they are unable to generate their own link equity.

Building external links to our site is undoubtedly important, but we need to put more efforts on the optimization of theselinks so that they can build some high quality in-bound links with rich anchor text to the proper pages. This will automatically uplift our site rankings.

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