SEO is a new-age online marketing term which has taken the world of the internet by storm. If you are looking to start your website campaign then there are certain things that you need to know before you start. Many companies build their website but ultimately forget about the key things that can leverage their website at the very beginning. Below are some of the key important points which are essential for your internet marketing and you would wish to have known it from the very beginning.

SEO is Critical for Success

Many SEO companies start their journey by thinking that keyword stuffing and linking is the only important thing for any website. Many companies expect a lot of traffic by embedding keywords and backlinks. However, there is more to SEO than just keyword stuffing and backlinks. The technical aspect of SEO is focused on how well search engines web crawlers can detect your website and index your website content. You need to fix your website according to technical SEO so that you can get lower bounce rate and higher rankings. SEO focusses on removing the issues in your website and help improve website speed along with load time, requests and page sizes. All these aspects help in designing the perfect website ready for more traffic.

SEO is Content Marketing

Most of the people are confused about the terms SEO and Content Marketing. Both the terms are same and one cannot do without another one. Content marketing is becoming the best way to attract and convert potential visitors into customers. On average, companies that produce more blogs every month are more likely to get more leads or business sales. SEO is an optimization technique that helps design your website content to drive more inbound traffic. The goal of both content marketing and SEO is to drive traffic at a cheaper rate than other ways.

The SEO Analogy: The Untechnical Explanation - StepForth Web Marketing Inc.

SEO Takes Time to Take Effect

The claims made by the SEO industry can be quite shocking. Most SEO companies declare that they help in driving more traffic to your website instantly. This is nothing but a vague statement as these results cannot be achieved until some black hat SEO technique is applied. Genuine SEO agencies and local SEO services Melbourne will tell customers that SEO can produce results in around 4-6 months of time. There can be various factors and conditions that need to be altered to help improve your online business. SEO is an eventual progressive method that helps in strengthening your website content but requires some time to provide genuine results.

Use Backlinks to Improve Your website Traffic

Backlinks play a significant role in improving your website ranking and help to build organic search results. Search engine crawlers keep checking the websites to determine the quality of links. If there are broken links on your website then also you need to get them corrected and ensure links are in good condition. These aspects of backlinks are taken care of by the SEO company ensuring that all links are working and sufficient to generate traffic.


SEO is a booming industry and people are using the internet for most of their requirements. If you are looking to get ahead in search engine rankings then you need to seek Local SEO Services Melbourne from Platinum SEO services. The well-renowned company shall help you develop backlinks; build quality content, do content marketing and will also provide other services which are essential for the company to perform and achieve success.