Ever wondered how many people are visiting your website in a day? And who will share his/her experience regarding to the same? User experience is really important as it helps the website owner to improve its website as per the latest trends.

So, what exactly user experience is and how it can be tracked, is something that seems as a point of discussion. Here, we are going to give you some deep insight about user experience, what it is and how it is tracked?

What is User Experience?

User experience refers to how quickly you can open a web page and how much time it takes to get loaded. Further, number of clicks used to reach a web page is called user experience. So, how do you know whether your website’s pages provide sufficient user experience or not?

Well, the number of clicks it takes to reach a web page really matters from the users view point and your focus should always be on users first. The language selection screen is the one that is useful to the users to select languages.

This screen always asks its users with questions like which country are you from? As this answer easily helps the application to understands as to which languages user can select. Further, it also has a question: Select the language that you speak? And then based on your country and language it re directs you to the selected home page that is related with the selections you have done.

Now, in some websites we can see there’s another step included before we are re directed to the website and that is the product selection. It asks the user to select the relevant applicable product and then based on these references the user is re directed to the desired web page.

So, this shows that just to land on a single simple website homepage, a user has to go through four different stages!!! And then after four clicks he /she can reach to the homepage. Don’t you think this a very tedious process to access a website and a user will you prefer to visit that website again?

I guess the answer here is no because no one wants to keep answering the questions before visiting the website. So, most probably people will refuse to visit the website again. In order to reduce the links, a website can show the most common language web page by default as the home page and then keep a selection box where language can be selected as per the user’s need and the page will get automatically translated to that language. This will straight away reduce the clicks to zero.

What is the Google’s Preference?

Previous one was an overview of user’s experience. Now, let’s consider what exactly Google has to say about this matter? Basically, there’s a technique that makes maximum use of links and a single chain is created that directly links to your web pages.

After creating these external links, one can easily use the internal linking practices to quickly connect web pages with each other. But these links should be optimized in such a way that maximum number of users can reach the web page with less number of clicks.

So, while developing link strategy always bear that user experience comes first, search engine comes second and in some cases, if you optimize the web pages only for users then Google rankings will definitely follow you.


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