PPC ads are the best way of generating qualified leads for your business. SEO is a long-term traffic solution that seems to be more reliable and cost-effective.
However, the power of Google Adwords cannot be denied at the same time. Most online entrepreneurs and webmasters form a combination of SEO and PPC to start their online business. PPC is not cheap, and it may even hurt your marketing budget. You should pay necessary attention to various aspects of PPC. Google Adwords Management, Melbourne by the experts help you to gain more success.
Here are few mistakes that should be avoided at any cost:
• Understand buying cycle of the customer
Without understanding buying cycle, you will not be able to optimize results of Google Adwords. The main concept of PPC ad is to display useful information to the audience anytime. You may give yourself an edge by understanding the pattern in which customers shop.
There are five phases of buying cycle of the customer. In each stage, your client would ask different questions, and your PPC ad should be answered to all the phases.
• Focus on retargeting
A large percent of buyers will not buy straight away. The problem with the online marketers is that they let people go. It means about 70% of your prospective buyers go like this only. You need to do something to get them back. It is the time when you need to retarget and show your ads repeatedly to the audience who visited your site without buying anything. Customize your ad according to the buying cycle and make your audience rethink their decision. Identify the reason why the customer did not purchase the product and keep tracking their behavior.
Adwords Management Melbourne suggests on running a PPC ad for your general audience. Retarget your ad and offer them something if they act within 24 hours.
• Outsmart all your competitors
The success of Google Adwords depends on how much better you perform from your competitors. It is the best way to defeat your competitors and gain a cutting edge over them. Analyze top performing keywords of your competitors in organic as well as paid listing. Insert your competitor’s URL in the search box and search.
Find ways of improving your ad in comparison with your competitors for the same keyword and audience.
• Mistakes to avoid
1. Making it complicated
Keep your ads short, concise and straightforward. A complex ad does not appeal its readers. When you target a particular phase of buying, you need to send short and simple messages.
2. Neglecting USP
Every business has its USP i.e. unique selling point. Many companies compete to grab potential buyer’s attention. It will help you to stand out of the crowd and do something special. Determine your USP and promote in Google ads to identify specific groups of the target audience.
3. Not paying attention to landing page
If your landing page is not optimized, it won’t perform well. It is why Google AdWords campaign fails as site owner’s focus on ads without paying attention to the landing pages.
It is the daunting task to run paid search ads. If you look to have an Adwords Management Melbourne perfectly gets served by the Platinum SEO Service who avoids the above mistakes to make it a great job.