SEO Companies in Melbourne, Australia as well as other parts of the world are now part of an industry known as the “Digital Marketing Industry”. If you are new to this online world-wide network, let me give you a brief background. Once the Internet reached everyone’s home and office, there was a magnum shift in the way consumers began to look for products.
The Age Before
In the age, before the Internet intervened, we would find out about products or services we need from advertisements on television or radio or those giant hoardings on highways and streets. There was of course word of mouth and loyal customers returning to you after a good sale and good after-sales service. You could have a good control over the information you decided to share with them.
The Internet Intervention
The Internet threw all of that out of the window. Nowadays, consumers have very easy access to a whole mountain of information with just a few clicks or taps or key presses. And, with social media the new online best friend everyone has, a few wrong moves could garner such bad publicity for you and your business, that it can get downright risky.
How Do SEO Companies Help?
Think about how you find out about a product you want to buy these days? Majority of people use a search engine like Google or Bing or Yahoo to look for it online and buy it there itself or to find out key information.
Either way, you need people to come to your product website. And I am sure, when you click Search on your search engine, most of the time, you select the website to visit from the first page of search results. That is exactly where SEO starts to matter. SEO takes your website, and using some keywords and phrases that consumers use to search, pull up the search engine ranking of the website, that is, they better the chances of Google displaying your website link on the very first page of search results and the better the SEO, the higher the position of your website link on that page.
Ways of Working
SEO companies follow a process-oriented approach that involves strategizing, research, keywords and phrases identification and usage, and rich content generation. Ultimately, this right content will get you the right customers. If you hear the phrase “Content is King” and wonder what it means, this should give you an idea.
Package Deals and Additional Help
You can opt for a nice package when you approach an SEO firm to help you with your website. Each package will usually have a combo of services for SEO improvement and optimization. Let’s take a look at what a typical SEO package, these SEO companies Melbourne might offer you:
- Detailed SEO report
- Website analysis
- Competitor analysis
- Keyword popularity analysis
- Website review
- Number of keywords and phrases targeted
- Keyword research
- Metatag creation and maintenance
- Link building
- Directory submission
- Article submission/links
- Forum link
- Blog post
- Google blog creations
- W3C validations
- txt file
- Google sitemap
- RSS feed creation for your website
- Google Analytic account creation
That is pretty much a detailed listing of services you can opt for. Normally, the highest rated package will have all the services, while the more economical ones, will have a subset of these services.
SEO Companies Melbourne will provide you with professional help for your digital marketing and SEO plan. Make sure you do some extensive online and offline research before you choose one that fits all your needs, for a smooth and happy experience. SEO will definitely help you as an entrepreneur!