Introduction: Two friends met in a park. Each one asking about the other’s well being and all; while discussing things they came to a discussion about their business. Both were doing well in their current business but both had one idea in mind. Guess what?

Yes, you got it right. They were thinking to take their business to next level by spreading it all around the world via online marketing. This was the thing that both were thinking of. But like you; they were also aware that to step into online world; a website is needed.

Well, then the discussion began. One of them asked “Is only website enough?” Another said: No, once a website is developed; it is to be maintained and something like “SEO” is required to get it noticed by visitors.

So, then both friends decided to find out what this “SEO” is and how can it be useful to increase website traffic.

Basic Principles of SEO

Using SEO to Boost Website Traffic:

Like these friends, even you might be new to online world and may be searching for the ways to utilize SEO to drive more customers. So, this blog post from Platinum SEO, Online Marketing in Melbourne is the perfect guide that shows how one can make proper use of basic SEO principles.

  • Keywords: When you develop a website; content is important. The type of words you choose, the sentence formation, way of interaction all actually matters a lot. It’s necessary to identify the words that are used frequently by people to search on the internet.

    Each of your website pages must include keywords which will help to get more customers. Try to use best keywords for every post. For better keywords, one can take help of “Google Keyword Planner Tool”.

    It gives you suggestions for popular words as well as phrases that can be used by people to use while searching for any product or service on the internet.

  • Image Tags: Yes, using images is a good idea but avoid using too much of them on your website. As Google and other search engines, prefer to give higher rankings to websites with simple yet informative content displayed in a professional manner.

    Images must be tagged with proper “Alternate tags” as this will make it easy for Google to identify your images as well as index them in proper manner.

  • Meta Descriptions: Meta descriptions are important parts of any website as it describes people what the page is all about as well as makes it easy for search engine bots to index your website.

    Hence, the meta descriptions of your website must be engaging and must compel viewers to click and know more about the website. One must make use of words that lead to quick action.

  • Back links: Apart from the above mentioned elements, Back links are one of the most important elements that are of major importance when it comes to enhancing the website’s SEO.

    These are the links available inside your website as they have some value to what they actually display. Such links can help readers to get more details about the topic and this will develop good relationships with other bloggers.

    These links must definitely add value to the readers. Avoid using too many back links in an article

Wind up:

Following these SEO practices, one can definitely see high traffic on the website thus getting noticed by maximum number of visitors on the internet. You can also follow some of the SEO tricks to boost up your business in the online world.