How will describe your business on social media? How will you make it interesting to draw the attention of readers?
In this era where websites, email, social media have dominated the market. Every single company is forced to do internet marketing especially content marketing where awareness and customer involvement is developed via story telling.
So, basically story telling means informing your readers about your company such as its values, mission, vision etc. How do your product/ service play an important role in the customer’s life? How will you ensure that every customer has a positive experience from your product or services?
Well, everyone is unable to describe their own business in a proper manner. Describing your own values, mission to the people and actually giving them a deep insight about your company is somewhat a challenging task.
And that’s the reason even some well known companies fail to reveal their own stories. Social media is such a platform where you need to describe your own firm in a proper manner. So, social content matters a lot.
It is an important part of online marketing and so one must learn the art of sharing and telling your story to the readers’ especially social media users.
Here are some of the tips for a best story
- Be compelling, unforgettable, funny and smart.
- Describe the things that make you special.
- You must have a good story as stories help you to represent your business in an efficient manner.
Let’s discuss some tips for representing yourself on social media
- Provide Value
Good content always is divided in to four parts: General information or we can say introduction, Analysis, Assistance (solving customer’s problems with ease and simplicity), entertaining (that is remembered by people forever).The main objective behind revealing your stories online is to provide proper and unique value to the readers.
- Create Interest
Describe those things first that will really get the visitors interested in doing business with you. Try to be as much creative as you can, offer something new. Social media is a place where people look for some peculiar things. So, avoid using the same old marketing strategy and introducing yourself in a very professional manner. Be as friendlier as possible in such a way that it feels like you are becoming a part of life and not here to market yourself.
- Express Your Feelings Freely
Social media is a base where you can share anything and everything open heartedly keeping in mind that your content doesn’t violate their policy. Your opinions must be expressed boldly and relevant to topic as well as audience. Refrain from discussing any sensitive or off topic.
- Always be thankful
In case, you are using any website to get linked to your content then make sure to use back links so that their content should also be viewed by the visitors. This is a kind of virtual thanks you will be giving to those websites who help you to promote your content on social media.
- Make your content worth watching
Keep the audience stick to your content on social media by using any pictures or videos relevant to your topic that make it a must watch. If your article contains any infographic then you can definitely get more number of viewers.
- Arrange your content properly
Let’s suppose that your article or story is very long then try to represent it in a proper manner using bullet points and lists that makes it worth reading instead of just writing long paragraphs. Provide Value: Good content always is divided in to four parts: General information or we can say introduction, Analysis, Assistance (solving customer’s problems with ease and simplicity), entertaining (that is remembered by people forever).
- Provide Value
The main objective behind revealing your stories online is to provide proper and unique value to the readers.
Social media is one of the platforms that make it easy for business owners to share important things with customers easily and quickly. It acts as a medium between the business and its audience. So, make proper use of it by displaying your story in an interesting manner.
To know more about Social Media Marketing, stay in touch with Platinum SEO, SEO Sydney.