Search Engine Optimization (SEO) is an essential tool for marketing of small or large scale businesses. SEO is used to enhance the traffic on websites and increase the visibility of the website. Search engines are one popular choice which can be effectively used for generating traffic on websites. With SEO[...]
Every small or large scale business needs good marketing for the growth of the business. While social media has been very helpful for such purposes, search engine optimization (SEO) has been on the rise as a new marketing tool. The impact of using search engine optimization has proved to be[...]
Nowadays everyone looks on social media and the web for information or things they require in the day to day life. This is one of the major reasons; almost every company looks forward to establishing their online presence. Every company craves to rank on the first page of all the[...]
These days, SEO has become an intrinsic component of every business and reason being that enterprises are very keen in making robust websites. In order to entice the new customers easily and can also maintain a healthy relationship with their existing customers. Hence, companies are accepting SEO services so that[...]
It is undoubtedly true that the SEO tools are the most prevailing weapons in the SEO marketer’s arsenal. Nowadays markets are inundated with many SEO tools which are dedicatedly improving the ranking, traffic and reputation of the companies. So, basically, SEO tool is the collection of software tools whose prime[...]
Since SEO is the latest trend in the field of IT domain, the demand for the SEO professionals is at a rise rapidly. Because, business houses realise that if they want to sustain themselves from this steep competition, they need to present themselves globally and only a robust SEO can[...]
The internet has already pierced into the core of the life and that’s why companies are not satisfied enough by having a website. In order to enhance their presence and get noticed by the customers, companies are implementing several new strategies for the betterment of their business. In such a[...]
Paid search industry is very huge and wide and since its inception till now, it has changed a lot.  The basics of ad copywriting and testing remain the same, however text ads have transformed to an extent where various points are to be considered. Among the devices, formatting, ad extensions[...]
There was an update from Google in August 2016 that it will release an algorithm to crack down on interstitials on mobile pages and the same update is now live since one month. Here, in this blog; we will see how it has impacted the search results on Google.

Impact[...]

Every website on Google demands for fresh content. As a result, day in and day out; Internet is loaded with tons of fresh content on daily basis and this makes really difficult to attract audience. Still even today, publishers and brands make good amount of investment on new pages. As[...]